Daniela Francesca: DJ · Performance Artist · Experience Designer · Community Builder

I'm multi-passionate, reflecting my very origami, multi-dimensional self, and my work lives on two planes: the structural and the experiential.

On one plane, I build the systems, strategy and infrastructure that turn a vision into something real, repeatable and sustainable. On the other, I create the music, spaces and experiences that make people feel connected, playful and alive.

My path here has been anything but linear. I spent years in academia (my PhD is in second language acquisition), moved into political consulting and people management in tech, and eventually found my way back to music and event production. I learned to DJ on vinyl in the early 2000s while working at a record store in NYC, then spent the next two decades collecting skills, stories and a slightly unreasonable number of ways to make things happen.

Since 2025, I've also been weaving performance art and immersive ritual theatre into my DJ sets, because apparently DJing wasn't enough of a multidisciplinary pursuit.

At the heart of my work is community. I create experiences through music, art, design and a little bit of magic: festival stages, sunrise dancefloors, women's retreats, kids' raves, listening bars and everything in between. Whatever the format, I want people to feel safe, connected, joyful and a little more alive than when they arrived.

I'm equal parts business and creative. I can read a P&L as fluently as I read a room. Having run two Brooklyn venues, I understand both sides of the equation: the producer bringing an experience to life and the operator carrying the risk, margins and logistics. I know New York's rooms, operators and talent, who to call, and how to turn a good idea into a real thing.

The through line is simple: playful, profound and transformative. I build the structures that make great ideas possible, then fill them with music, people and experiences worth showing up for.

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Collaborations, bookings, consultation and commissions

Music and DJ inquiries: hi@danielamusic.co

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