Dancers on the deck of an art car in the desert, one with an arm raised to a deep blue sky, flames flaring from the poles around them

Daniela Francesca: Creative Producer · Performance Artist · DJ · Community Builder

Making space for magic.

Commissioned byMütter MuseumChoreomania, 2025 and 2026
Music DirectorCAMP Festivaland designer of its Pavilion stage, 2022–2025
FounderDeep Playa NYC50+ events, crowds to 1,200
Coming January 2027Liberty Science CenterPlanetarium evening series
In the pressPhillyVoiceon Choreomania 2026
Upcoming
ChoreomaniaMütter Museum, Philadelphia · Tickets ↗ (opens in a new tab)
Planetarium evening seriesLiberty Science Center, New Jersey
Goddess GatheringCatskills, New York
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New events, retreats and chart mixes, sent when it matters. Unsubscribe anytime. How I handle your email

The through line

Different projects. Same obsession.

Music. Beauty. Connection. Depth. Play. Transformation.

I create worlds that make you feel more inspired and alive.

A dancefloor, a retreat, a festival, a stage, a website: different medium, same magic.

Selected work · 2020 to 2026

Selected work

Stages, gatherings, and websites I've dreamt up, designed, and built.

Therapy Sound website (opens in a new tab)
Client site · therapysoundny.com

Therapy Sound

A client site for a family-owned Void Acoustics sound system company serving New York and the East Coast.

What I do

Three ways in

Hire me, come to something, or build something with me.

Kind words

In their words

Daniela is such a vibe.

“We brought Daniela in to DJ our company holiday party last December, and she was awesome!! From our first conversation she was completely professional, thoroughly prepared, and incredibly easy and fun to work with. She moved effortlessly between house and techno and even worked in some hip hop classics and reggaeton so there was something for everyone on the dance floor. People of every age were dancing and having a great time. We loved having her. Daniela is such a vibe, and we’d recommend her to anyone looking for a great dj at their event!”

APN NetworkDJ set · Company holiday party, December 2025

She absolutely nailed it!

“Daniela redesigned and executed our new website in just one month and she absolutely nailed it! This new version perfectly speaks to our mission, who we are, and what we do. She clearly understands what clients are looking for and how to artfully bring their vision to life. We worked closely with her throughout the entire process. She is very clear, very professional, very quick, very creative, understands context and how to read the room. There is something special about working closely with someone who gets it, sees you, understands you, and can communicate it in the perfect way.”

Chris & Lindsay CallihanTherapy Sound NY · Website

Nothing short of MAGICAL!

“From the moment I arrived, everything felt intentional, beautiful, and aligned. The Goddess Gathering in the Catskills was nothing short of MAGICAL! Erin and Daniela… THANK YOU! You two are truly a match made in heaven. Your vision, attention to detail, and the beautiful energy you poured into this gathering did not go unnoticed. You created more than a retreat; you created an experience that nourished the mind, body, and spirit.”

Dekya RoyalGoddess Gathering 2026

See all testimonials

A free guide

Making Space for Magic

10 ways to make your next event feel immersive.

  • How to start the story before the door opens
  • Energy architecture: give the night a shape, not a schedule
  • Small, personal moments guests never forget

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See what is inside

About

Creative producer, performance artist, DJ and community builder.

Daniela laughing behind the decks in a giant white star headpiece, one hand to her headphones

I'm multi-passionate, reflecting my very origami, multi-dimensional self, and my work lives on two planes: the structural and the experiential.

On one plane, I build the systems, strategy and infrastructure that turn a vision into something real, repeatable and sustainable. On the other, I create the music, spaces and experiences that make people feel connected, playful and alive.

My path here has been anything but linear. I spent years in academia (my PhD is in second language acquisition), moved into political consulting and people management in tech, and eventually found my way back to music and event production. I learned to DJ on vinyl in the early 2000s while working at a record store in NYC, then spent the next two decades collecting skills, stories and a slightly unreasonable number of ways to make things happen.

Since 2025, I've also been weaving performance art and immersive ritual theatre into my DJ sets, because apparently DJing wasn't enough of a multidisciplinary pursuit.

At the heart of my work is community. I create experiences through music, art, design and a little bit of magic: festival stages, sunrise dancefloors, women's retreats, kids' raves, listening bars and everything in between. Whatever the format, I want people to feel safe, connected, joyful and a little more alive than when they arrived.

I'm equal parts business and creative. I can read a P&L as fluently as I read a room. Having run two Brooklyn venues, I understand both sides of the equation: the producer bringing an experience to life and the operator carrying the risk, margins and logistics. I know New York's rooms, operators and talent, who to call, and how to turn a good idea into a real thing.

The through line is simple: playful, profound and transformative. I build the structures that make great ideas possible, then fill them with music, people and experiences worth showing up for.

More about me

@daniela_starcat
Follow me on Instagram (opens in a new tab)

Let's co-create something
magical and meaningful.

Collaborations, bookings, consultation and commissions

hi@daniela.love

Music and DJ inquiries: hi@danielamusic.co

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