Events & Festivals

Event & festival production

You have a vision. I help you build it, from concept to execution, at every level of scale.

Start an eventSee the events

That means experience architecture (the shape of the whole event), programming (who plays and performs, and when), energy curation (how the mood of the room builds and lands) and environment design (the space itself). I have done it for the series I founded, Deep Playa NYC and Her Name Is Shakti, as Music Director of CAMP Festival, and as a commissioned artist at Philadelphia's Mütter Museum.

I'm equal parts business and creative. I can read a P&L as fluently as I read a room. Having run two Brooklyn venues, I understand both sides of the equation: the producer bringing an experience to life and the operator carrying the risk, margins and logistics.

Daniela DJing on the beach at sunrise, flames either side and dancers along the dune
  • 50+Deep Playa NYC events, 2020 to 2026
  • 1,200people in the biggest crowds
  • 3 yearsas CAMP Festival Music Director
  • 2Mütter Museum commissions, 2025 and 2026

What I do

Creative direction, design & production

  • Event strategy

    The systems, strategy and infrastructure that turn a vision into something real, repeatable and sustainable.

  • Festival production

    From concept to execution, at every level of scale, for crowds of 1,200 and more.

  • Series programming

    Recurring events with their own identity. Deep Playa NYC: 50+ events from 2020 to 2026. Her Name Is Shakti: 2022 to 2025.

  • Creative direction

    Lighting, décor and production management.

  • Energy architecture

    How a gathering moves from the moment it opens to the moment it closes: the pacing of music, light and activity that builds the room and brings it home.

  • Music direction

    Selecting, onboarding and looking after DJs and live musicians, as I did for CAMP Festival.

  • Stage design

    Stages and environments co-designed and built, including a 360° round DJ booth. See stage design.

Events & festivals

Deep Playa NYC

2020 to 2026 · Miami · New York City · Vermont

Marathon sunrise sets with 14-foot trampolines, 6-foot beach balls and slip n' slides into the ocean. 50+ events, crowds to 1,200.

I founded Deep Playa NYC in 2020 and sold it in 2026.

Daniela DJing on the beach at Deep Playa, dancers around the booth and a neon Deep Playa sign behind
Daniela DJing on the beach at sunrise, flames either side and dancers along the dune
The Deep Playa crowd dancing on the beach in morning haze
Video still: Deep Playa 2023, drone zoom outWatch: Deep Playa 2023, drone zoom out, on YouTube (opens in a new tab)
Video still: Live at Bogart House, Deep Playa Halloween 2024Watch: Live at Bogart House, Deep Playa Halloween 2024, on YouTube (opens in a new tab)

Choreomania

Performance art · 2025 & 2026

Commissioned for the Mütter's Halloween event: an open-to-close DJ journey, complete with immersive ritual theatre.

The Mütter Museum in Philadelphia commissioned it in 2025 and again in 2026. More on the performance.

NextOctober 30, 2026 at the Mütter Museum, Philadelphia. Tickets and details (opens in a new tab)

Daniela in character at the Mütter Museum: a red headdress and fringed veil, arms flung wide above the decks
A figure veiled in red behind a long table of candles and flowers, blue-lit windows behind
Daniela in red with arms outstretched behind rows of candles, a blue-lit arched window behind her
Daniela at the decks in red behind a bank of candles and foliage
The hall at the Mütter Museum: a lit archway and candles glowing at the far end of a dark floor

Her Name Is Shakti

2022 to 2025 · All-female talent series

Her Name Is Shakti was the Brooklyn event series I created to champion female brilliance, behind the decks and beyond. Each night was a one-night boutique: women DJs and artists on the lineup, with women-owned small businesses, sound healers, oracle readers and reproductive health educators sharing their work, in an inclusive space for everyone to explore, express and evolve.

Shakti is the Sanskrit word for energy, strength and power: the primal creative force of the divine feminine. With women still only about 30% of DJs and fewer than 10% of producers, Shakti set out to move that needle. Artists included Just Emma, Alice Iguchi, Catori, DJ Tory and Acid Alien. The series ran from 2022 to 2025.

A packed room under pink and red light at Her Name Is Shakti
A DJ smiling at the decks in front of a hand-painted set at Her Name Is Shakti
A DJ in green light at Her Name Is Shakti, painted leaves curling behind her

Music Director, Calling All Magical People

CAMP Festival · 2023 through 2025

I led a team of 3 to select, onboard and look after the largest community of DJs and live musicians in the festival community.

I also designed a stage for CAMP every year from 2022 to 2025. See the stages.

Daniela at the decks, seen from behind, pointing up into lasers and drifting bubbles above the crowd
Daniela at the decks at CAMP in deep blue light

Questions

Good to know

What size events do you produce?

From intimate workshops to gatherings of 1,200 or more. Deep Playa NYC put on 50+ events from 2020 to 2026, with crowds up to 1,200.

Do you only produce your own events?

No. You have a vision and I help you build it, from concept to execution: experience architecture, programming, energy curation and environment design.

Do you understand the venue side?

Yes. Having run two Brooklyn venues, I understand both sides of the equation: the producer bringing an experience to life and the operator carrying the risk, margins and logistics.

Can you design the stage and DJ the event too?

Yes. See stage & environment design. For DJ bookings, from ninety-minute sets to seven-hour marathons, go to danielamusic.co (opens in a new tab).

Where are you based, and do you travel?

I'm based in New York City. My work has taken me to Miami, Vermont, Philadelphia and the Catskills, and I take on projects in NYC and beyond.

How do I start a project with you?

Email hi@daniela.love or use the form on the contact page. Tell me your date, your location, what kind of gathering it is and how many people you expect.

More ways in

Work with me

Stages & environmentsStage & environment design Retreats & experience designRetreat & experience design CommunityCommunity building & strategy Web & digitalWeb design & build Performance artPerformance art & ritual theatre DJ sets & musicDJ journeys + music production (opens in a new tab)

Let's co-create something magical and meaningful.

hi@daniela.love

Collaborations, bookings, consultation and commissions.

Tell me about your projectSee all the work